Web Design

A Beautiful Website is No Longer Enough

Have you ever searched for a business online, only to discover that their website was outdated, impossible to navigate, or didn’t provide the information you needed? How long did you stay on the homepage and try to figure it out?

Today’s customers don’t have the patience or time to deal with poorly designed, overly complicated, slow loading websites. You get 5 seconds to capture a visitor’s attention or they’ll move on to your competitor. A great homepage is a critical investment for every growth-driven business owner.

Your Homepage Has to Clearly Communicate:

• What products or services you provide
• How your customers benefit from working with you
• What they need to do to access your products or services

Your homepage isn’t necessarily the place where visitors convert, but it is the place where they get their first impression of your business. You want that first impression to be a positive and rewarding experience.

Your Homepage Serves Key Purposes:

• To attract potential customers
• To educate people about your products and services
• To take action and engage in some way with your business
• To encourage visitors to visit other pages on your website and guide them through their buying journey.

An Optimized and User-Friendly Website Includes:

• Landing pages – Each landing page can function as a home page for a different geographic location, product, or service.
• Name, address, and phone number (NAP) – This information should appear on every page in the exact same format. There’s SEO ranking factors tied to this.
• Frequent updates – The easiest way to ensure your website is constantly updated is to add new content in a variety of forms including text, videos, and photos. A blog or transcripted video is a great way to provide fresh content for your new and returning customers. In addition, Google rewards sites that provide with a fresh stream of new content.
• Mobile-friendly design – All websites should be responsive, and this is especially critical for local business websites since they receive a large amount of traffic from mobile devices.

To Maximize the Effectiveness of Your Homepage, Keep the Following in Mind:

You Need to Establish Your Brand

Making a clear statement about who you are as a brand is among the most important things you can accomplish with your homepage design. Too many times, a homepage is designed with too many goals in mind. Make it easy for visitors to understand exactly what you offer and clearly explain what makes you different from your competitors. An effective tagline should clearly state exactly what your business does.

Keep It Simple

A complex homepage is not the way to go. An excessive amount of widgets, calls-to-action, links, and clutter distracts and overwhelms your visitors which will ultimately cause them to leave your site.

Don’t make your visitors work to find the information they need. Keep your homepage clean and easy to navigate with:

• Easy-to-read text
• Plenty of white space
• Clearly labeled sections
• An obvious call to action button
• Simple categories for your products and services

Use Bold Visuals

A website is a highly visual medium. People react to the use of photos and videos differently than they do to words. Make sure that your homepage includes images that show clients the success they will find if they use your products or services. Text without visuals is boring and unappealing. Your goal is to attract and keep visitors on your site. Make sure the visuals you use support your brand message.

Your homepage design is an important part of your brand’s success. An SEO-friendly and visually impactful website design can help you capture the attention of visitors and lead them down the path towards becoming loyal followers and ultimately, long-term customers.

Colorado Springs SEO for Growth Has a Complete Range of Website Services Including:

• Website design
• Web copywriting
• Landing pages and calls-to-action
• Website management and maintenance
• Website conversion rate optimization and analytics
• Domain name registration and hosting

Competition is very tough in today’s crowded online world. There’s no point in updating your website with a beautiful new design if nobody sees it, engages with it, or converts into a customer. An effective business website needs to be both attractive and designed for search engine optimization. Colorado Springs SEO for Growth designs highly optimized websites strategically engineered to grow your brand. Contact us today to experience how we can upgrade and improve your total online presence.