Have you ever searched for a business online, only to discover that their website was outdated, impossible to navigate, or didn’t provide the information you needed? How long did you stay on the homepage and try to figure it out?
Today’s customers don’t have the patience or time to deal with poorly designed, overly complicated, slow loading websites. You get 5 seconds to capture a visitor’s attention or they’ll move on to your competitor. A great homepage is a critical investment for every growth-driven business owner.
Your homepage isn’t necessarily the place where visitors convert, but it is the place where they get their first impression of your business. You want that first impression to be a positive and rewarding experience.
Making a clear statement about who you are as a brand is among the most important things you can accomplish with your homepage design. Too many times, a homepage is designed with too many goals in mind. Make it easy for visitors to understand exactly what you offer and clearly explain what makes you different from your competitors. An effective tagline should clearly state exactly what your business does.
A complex homepage is not the way to go. An excessive amount of widgets, calls-to-action, links, and clutter distracts and overwhelms your visitors which will ultimately cause them to leave your site.
Don’t make your visitors work to find the information they need. Keep your homepage clean and easy to navigate with:
A website is a highly visual medium. People react to the use of photos and videos differently than they do to words. Make sure that your homepage includes images that show clients the success they will find if they use your products or services. Text without visuals is boring and unappealing. Your goal is to attract and keep visitors on your site. Make sure the visuals you use support your brand message.
Your homepage design is an important part of your brand’s success. An SEO-friendly and visually impactful website design can help you capture the attention of visitors and lead them down the path towards becoming loyal followers and ultimately, long-term customers.
Competition is very tough in today’s crowded online world. There’s no point in updating your website with a beautiful new design if nobody sees it, engages with it, or converts into a customer. An effective business website needs to be both attractive and designed for search engine optimization. Colorado Springs SEO for Growth designs highly optimized websites strategically engineered to grow your brand. Contact us today to experience how we can upgrade and improve your total online presence.