Search Engine Optimization

There’s no point in having a beautiful website if no one sees it. Are you frustrated with the number of visitors your website receives on a monthly basis? Being found on the web doesn’t just happen. A lot of planning and work goes into search engine optimization (SEO). It’s an essential part of any successful growth-driven website.

The goal of SEO is to increase traffic to your website which is largely achieved through ranking higher in online search results. SEO helps you drive quality traffic to your website, boost your brand recognition, and gives your business the credibility it needs to succeed in a crowded online world.

Colorado Springs SEO for Growth can help you develop a strategic plan for SEO. Our goal is to boost your SEO results with effective strategies and advanced tactics that will outlast the latest short-term trends. We’ll use your entire website to build your brand and increase visitor engagement, while ensuring customers are able to discover why your company is the best fit for their needs.

We do this by focusing on the following:

On-Page Optimization

On-page SEO is simply the act of optimizing different parts of your website that affect your search engine rankings. By optimizing these on-page elements, you’re making it clear to search engines that your website is focused on a certain topic.

On-page optimization refers to the things you have control over like headings, title tags, alt tags, meta descriptions, using schema.org markup and more. These factors set the foundation for your SEO strategy.

Off Page Optimization

Off page SEO focuses on increasing the authority of your website by getting links from other websites. The biggest off page SEO factor is the number and quality of backlinks to your website. Some examples of ways you can build links to your website are:

• Creating content that people want to link to because it is valuable.
• Creating consistent citations on authoritative business directories.
• Social media shares of your content that generate links.
• Outreach emails to influencers in your industry who ultimately link to you.
• Guest blogging on sites related to yours. These guest posts will have links back to your website.

All of these avenues, over time, builds your website’s domain authority, expertise and trust which search engines reward with higher rankings.

Local Search Engine Optimization

Many business owners are not aware that there is a difference between SEO and local SEO. The goal of local search engine optimization is to help your business appear in search engines on a local level.

For example, it won’t do your local Colorado Springs real estate office much good if your business listing appears in Orlando, Florida. Fortunately, Google is smart enough not to display your listings in obscure places like that, but you play a major role in that process. Your local SEO strategy will ensure customers in your geographic region find you when they are ready to buy.

High Quality Content

High quality content should be a priority for any business owner because that’s what today’s customers expect. Nothing beats relevant, engaging, and high-quality content when it comes to retaining and engaging visitors on a website. Quality content is a key factor that makes visitors return to your website and engage with your brand. It also gives you an advantage over your competition who may not have a content strategy in place.

Blogs, infographics, videos, case studies and podcasts are great ways to share content with both new and returning customers. These content vehicles can be used to offer new and interesting information related to your service or product. High quality content is one of the best ways to build trust and improve SEO.

Each page or blog post you create gives you an opportunity to have that page found by search engines like Google or Bing. The more pages you have, the greater opportunity for inbound links, increased website traffic and higher rankings.

Online Reviews

Google looks at reviews as a major factor for rankings however, more than anything your reviews are for Google users who see your company on a Search Engine Results Page (SERP). Reviews are quick and easy ways for consumers to decide which link they want to click.

Reviews are social proof that your company is the best option for potential customers. Companies with positive reviews outperform companies with negative reviews. Fortunately, there are many different ways to improve your number of reviews and ensure your customers are influencing online referrals for your business.

Mobile Optimized Website

Your customers are using mobile devices such as smart phones and tablets to browse the internet. As more people began to use mobile devices to search the internet, Google decided to make it easier to find relevant, mobile-optimized websites. So, it now uses mobile-friendliness as a factor in ranking search results. That means everything on your website must be mobile friendly to improve your search engine rankings.

Putting It All Together to Increase Your Total Online Presence and Authority

Competition is very tough in the world of SEO. Google’s ever-changing algorithm makes the process even more complicated for business owners. Colorado Springs SEO for Growth offers growth-driven services that amplify your SEO efforts. Contact us today to learn how we can help you develop a comprehensive Search Engine Optimization Strategy customized for your business. We look forward to helping your website achieve its maximum potential.