5 Marketing Pros who will Teach You the Basics on Video Marketing

video content basics

Using video content is one of the hottest marketing trends at the moment. Need some proof? 85% of the US internet audience are watching videos online. This makes it seem less surprising that more and more people are transitioning into visual learners.

So what if you are new to the whole video marketing thing? You might be asking yourself, “What do I need to know?” or “Where do I even begin?” Luckily, since video content marketing is so popular nowadays, there are all sorts of tips and tricks to help you get started.

These five search marketing pros will teach you the basics of creating video content, give you some examples of successful video advertisements and what these creators did right, and how to incorporate value into your video sales pitch.

1. Wordstream: 37 Staggering Video Marketing Statistics

Did you know that 64% of consumers make purchases after watching branded social videos? This Wordstream article is all about the facts. The experts from Wordstream separate these video marketing statistics into different categories, in order for you to understand the differences in video content for each social media platform. These categories include Mobile Video Content and Engagement Statistics. This article may give you an idea of what social media audience you might want to advertise to or which is the best platform for what you are trying to sell.

2. Hubspot: Video Marketing: The Ultimate Guide

If the most experience you have with using video is from accidentally taking one when you meant to take a picture, you might want to give this blog post a read. This guide from the marketing pros at Hubspot has everything you need to know about video marketing, from creating your first video to choosing the right music and perfecting the voiceover. Hubspot gives you a lot of information, but keeps it simple so that you are not overwhelmed. This blog is great for anyone just starting and in need of organizing their plans to create the perfect video.

3. Social Media Examiner: How to Use Video Content to Sell

The pros at Social Media Examiner take a different route explaining the use of video content. This blog post from comes from a podcast interview Social Media Examiner did in February of 2018 with Marcus Sheridan, a keynote speaker, and partner at IMPACT, a digital sales and marketing agency. This interview is very informative for anyone interested in video marketing because Sheridan discusses how he started out in video marketing, how he grew, and four different types of video that marketers can use to gain an audience and grow brand awareness.

4. Curata: How to Incorporate Video into Your Content Marketing

What other techniques work the best for video marketing? The marketing strategists at Curata talk about the use of video to sell, and give a few different examples of some successful video strategies. Because there are so many people out there using video for marketing purposes, Curata emphasizes the importance of staying relevant, while stepping up efforts in order to stand out from the rest. In this article, you will learn about product testing videos, webinars, and why audience feedback is the best way to gain ideas for your next video marketing campaign.

5. Digital Marketing Institute: 5 Secrets of Super Successful Video Marketing

Lastly, the Digital Marketing Institute gives all of the inside scoop on how to add value to your video. Sometimes, marketing efforts can come off as impersonal, which can turn off their target audience. Of course, you want to highlight all of the cool things your product or business can do, but you need to remember that marketing should focus on your audience and solving their problems. What is that your product or business can do for them? How can this be of use in their everyday life? This article should teach you how to create lively video content to attract your audience.

These five marketing strategists have the expertise to teach you all that is video content marketing, and how to effectively use it in your business’ marketing techniques. Video is here to stay; it is only becoming much larger from here. All marketers should be learning how to perfect video marketing for this reason. These five blogs will give you a head start and might even inspire your first video campaign.  

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